Track Recruiting Campaigns: Which Ads Bring the Right Applicants?
LeadMetrics shows you for every application which ad and creative it came from – and which campaigns bring applicants who are actually a good fit.
Applications per ad
Every application from your funnel is attributed to its ad, campaign and channel.
Compare creatives
See which creatives bring the most and the best applications.
Quality over quantity
Report qualified applicants or hires back and optimize for real results.
What our customers say
Danny Schantz
Recruiting coach
Danny Schantz is fully satisfied: he has the overview and clarity about his data – and the reporting works very well.
“To guarantee good results in hotel recruiting, it is extremely important for us that tracking is accurate. With LeadMetrics' Lead Journey feature, we can see exactly which of our hundreds of creatives perform well. We can recommend LM to every recruiting agency & marketer!”
Michael DrazdanskyBluedrop GmbH“For more than 3 years I have been managing ad campaigns in our lead gen / recruiting agency and with LeadMetrics I was finally able to solve the biggest problems. Tracking, clarity & reports.”
Valentin ZetterAdOnly GmbH“LeadMetrics combines a clear KPI representation with high tracking precision. We were particularly convinced by the easy integration into existing tools and the ability to evaluate campaigns cleanly across channels.”
Devin BetschartbrandAktuell AGMore applications aren’t automatically better applications
Social recruiting often runs dozens of creatives and audiences at once. The ad platform tells you how many applications an ad brings – but not which of them lead to an interview or a hire. LeadMetrics connects your campaigns with your applicant funnel and what happens afterwards.
Applicant funnels
Connect Perspective, Heyflow, Typeform and other funnel tools natively – or via webhooks.
Creative analysis
Compare ads and creatives by the applications they bring.
Report results back
Pass qualified applicants or hires via webhook, Zapier or Make and analyze them as your own KPI.
Conversion API
Optimize your campaigns for qualified applications instead of form submits.
How it works
Connect your funnel
Add the tracking code to your applicant funnel and connect the funnel tool.
Attribute applications
Every application shows up in your dashboard with its ad, creative, campaign and channel.
Optimize for quality
Report good applicants back and send them to the ad platforms via the Conversion API.
More: Lead tracking & attribution · Perspective · Heyflow