Integrations

CRM & Revenue Integrations

Connect your CRM, form tools and payment providers to LeadMetrics and see which ads bring not just leads, but deals and revenue.

HubSpotLive sync

Max Mustermann

Meta – Lookalike DE

€12,500
  1. 1New lead
  2. 2Qualified
  3. 3Proposal
  4. 4Won

Revenue per campaign

Deals from your CRM, attributed to the ad

CampaignRevenueROAS
Meta – Lookalike DE€30,0005.0x
Google – Brand KW€80,00010.0x

Revenue, not clicks

Deals and payments are attached to the original lead – and therefore to the ad that brought it.

Real numbers

See revenue, profit, ROAS and cost per acquisition for every channel, campaign and ad.

No developers needed

Native integrations, webhook URLs for funnel builders plus Zapier and Make – no custom code.

From the ad to the closed deal

Most tools stop at the lead. But a lead isn't revenue yet. LeadMetrics pulls deals, payments and subscriptions from your CRM and payment providers and attaches them to the lead that triggered them. Because every lead is already attributed to its ad, you immediately see which campaigns actually make money.

CRM: HubSpot & Close

Contacts and deals are synced. In HubSpot, deal stages are stored over time and counted as won or lost.

Payments: Stripe, CopeCart, Digistore24

Purchases, subscriptions and payments flow straight into your revenue and ROAS numbers.

Forms & funnels

Heyflow, Perspective, OnePage, Meetovo, Typeform and ClickFunnels via webhook URL – plus Meta and LinkedIn lead forms.

Zapier, Make & webhooks

Leads, deals, payments and custom metrics from any other tool – with your own field mapping.

All integrations at a glance

CRM

HubSpot
Close

Payments & shops

Stripe
CopeCart
Digistore24
Shopify

Forms & funnels

Heyflow
Perspective
Typeform
OnePage
Meetovo
ClickFunnels
Meta Lead Ads
LinkedIn Lead Gen

Automation

Zapier
Make
Calendly
Webhooks

Your own KPIs with custom metrics

Not every business measures success the same way. With custom metrics you define your own KPIs – such as booked meetings, qualified leads or product costs – as a sum, an average or a formula. Values arrive via API, Zapier, Make, a HubSpot workflow or a webhook, and are available in your dashboards and as a Conversion API event.

How to connect your systems

  1. Choose an integration

    In your project, open Integrations and pick your CRM, payment provider or form tool.

  2. Connect

    Sign in via OAuth or copy the webhook URL into your tool.

  3. Analyze revenue

    New leads, deals and payments appear in your dashboard automatically – attributed to the right ad.

Ready for better tracking?

Try LeadMetrics free for 10 days and see which campaigns actually drive revenue.
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Frequently asked questions

HubSpot and Close are integrated natively. You can connect other systems via Zapier, Make or custom webhooks.

More features

All features

Lead Tracking & Attribution

One tracking code on your website connects every lead to the ad, campaign and channel it came from – including forms, iframes and funnel builders.

Learn more

Conversion API

Send leads, deals and purchases server-side to Meta, Google Ads, TikTok and LinkedIn – so the algorithms optimize for real results instead of form submits.

Learn more

Dashboards & Ad Performance

Ad spend, website tracking and CRM results in one dashboard – with ROAS, cost per lead and cost per acquisition down to the individual ad.

Learn more