Integration · Forms & funnels

Attribute Typeform Leads to Your Ads

Connect Typeform to LeadMetrics and see for every lead from your forms which ad, campaign and channel it came from.

Matched by email & phoneLeads are matched to their visit by email address or phone number.
In every planThis integration is included in every plan. See pricing

Every lead with its source

Every new lead from Typeform shows up in your dashboard with its ad, campaign and channel.

Every channel

Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads and organic traffic in one report.

From lead to revenue

Combine Typeform with your CRM or payment provider and see revenue per ad.

What the Typeform integration does

Typeform sends every new lead to LeadMetrics. Through your thank-you page the lead is matched to the website visit it came from – and therefore to the ad, campaign and channel. You see which campaigns actually bring inquiries through your Typeforms.

How it works

  1. Connect Typeform

    New responses from your Typeform are sent to LeadMetrics via webhook.

  2. Set up a thank-you page

    After submitting, Typeform redirects to your thank-you page running the LeadMetrics tracking script.

  3. Analyze your leads

    Every lead shows up in your dashboard with its ad, campaign and channel.

More about tracking: Lead tracking & attribution.

Ready for better tracking?

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Frequently asked questions

After submitting, Typeform redirects to your thank-you page. There the LeadMetrics script picks up the email address and matches the lead to the visit and therefore to the ad.

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