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May 14, 2025
EU ruling: tracking-based advertising
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Who we are & The vision behind LeadMetrics
Our story
With over 5 years of experience in agency business and more than 600 lead generation companies we support, we know exactly which features agency owners and marketers really need to make their everyday lives more efficient.
We have learned from numerous past challenges — such as a lack of overview of KPIs, inefficient reports and unreliable lead tracking — and the lack of suitable software solutions. That's why we developed LeadMetrics.
01
Our Mission
We make marketing KPIs understandable and open the eyes of marketers with clear and structured lead & ad insights.
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Better Tracking
02
Our Goals
Our goal is to take your tracking to the next level so that you can finally optimize and scale based on data.
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Better Overview
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Better Results
Our Values
Our values form the basis for product development, collaboration and decision-making processes.
Would you like to have more insights into your LeadJourney?
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Build yours centralized tracking infrastructure , identify winning ads with precise ad analyses and create individual KPI dashboards — all in a system that gives you full data control and maximum overview.
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