Analytics

Dashboards & Ad Performance

Ad spend, website tracking and CRM results in one dashboard – with ROAS, cost per lead and cost per acquisition down to the individual ad.

Overview
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Spend

€31,240

Leads

561

Cost / lead

€56

Revenue

€151,200

ROAS

4.8x

RevenueSpend
AdLeads€ / leadRevenueROAS
Brand Keywords132€18€80,00010.0x
Lookalike DE – Video214€21€42,5009.4x
B2B Entscheider48€62€18,9006.3x
UGC Creative #3167€14€9,8004.2x

Every platform in one view

Meta, Google Ads, TikTok, LinkedIn and Microsoft Ads (beta) – spend and results side by side.

Metrics that matter

Leads, cost per lead, deals, cost per acquisition, revenue, profit and ROAS – calculated from your real data.

Down to the single ad

From channel to campaign, ad group and ad – see exactly what works.

One source of truth instead of ten tabs

Every ad platform counts its results differently – and none of them knows your revenue. LeadMetrics brings ad spend, website tracking and CRM data together in one dashboard. You see at a glance which channels, campaigns and ads are actually profitable.

Custom dashboards

Build your dashboard from nine widget types: metric charts, KPIs, ad tables, top and bottom ads, lead sources, funnel analysis and web analytics.

Ad performance

Tables at channel, campaign, ad group and ad level – with a compare view for selected items.

Leads in detail

For every lead you see the customer journey, the click history and the Conversion API events sent. Leads, deals, sales and subscriptions in their own views.

Web analytics

The top 10 by city, country, device, browser, UTM parameter, keyword or ad placement.

Share dashboards

Share a dashboard in one click with a share link – with a name and an optional expiry date. You decide whether your client can pick the date range or sees a fixed or relative period. Links can be deleted at any time.

For clients who check in regularly there are dedicated client logins with read-only access to their dashboards and leads. And anyone who prefers a PDF in their inbox gets one via automated reporting.

Alerts for your metrics

Set rules for your ad metrics – for example when the cost per result exceeds a threshold. LeadMetrics checks them daily and shows triggered alerts right in the app.

Your own KPIs

With custom metrics you add your own KPIs such as booked meetings or qualified leads to your dashboards – as a sum, an average or a formula.

Ready for better tracking?

Try LeadMetrics free for 10 days and see which campaigns actually drive revenue.
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Frequently asked questions

Meta, Google Ads, TikTok, LinkedIn and Microsoft Ads (beta).

More features

All features

Lead Tracking & Attribution

One tracking code on your website connects every lead to the ad, campaign and channel it came from – including forms, iframes and funnel builders.

Learn more

Conversion API

Send leads, deals and purchases server-side to Meta, Google Ads, TikTok and LinkedIn – so the algorithms optimize for real results instead of form submits.

Learn more

CRM & Revenue Integrations

Connect your CRM, form tools and payment providers to LeadMetrics and see which ads bring not just leads, but deals and revenue.

Learn more