Does tracking work with forms in iframes and funnel builders?

Yes. For embedded forms there are several ways to pass the session – for example a hidden field, a placeholder in the checkout link or a redirect to a thank-you page.

Which attribution models are available?

You can switch between first click and last click in your dashboards.

Can I track multiple domains?

Yes. Multi Domain Tracking passes the session on outbound links to your other domains.

Can I use my own tracking domain?

Yes, depending on your plan. With a CNAME on a subdomain of your website, tracking runs on your own domain.

Tracking

Lead Tracking & Attribution

One tracking code on your website connects every lead to the ad, campaign and channel it came from – including forms, iframes and funnel builders.

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One code for every channel

A single script captures visits, page views and the traffic source – from ads, UTMs and organic traffic.

Leads matched automatically

When a lead arrives from your form, CRM or payment provider, LeadMetrics links it to the matching website session.

First click & last click

See for every lead which ad made the first contact and which one closed it.

From click to lead – without gaps

Ad platforms only see their own clicks. What happens next on your website, in your form and in your CRM stays in the dark. LeadMetrics closes that gap: one tracking code on your website records every visit with its traffic source, and every lead is automatically matched to the right visit.

So you don't just see how many leads a campaign brings – you see exactly which ad brought which lead, and later which revenue came from it.

Form detection

Email addresses and phone numbers from recognized form fields are sent encrypted and attached to the session – in single-page apps too.

Iframes & embedded funnels

For forms in iframes and funnel builders there are placeholders for hidden fields and checkout links, so attribution still works.

Multi domain tracking

Visitors moving between your domains stay one session – the source is never lost.

Custom tracking sources

Newsletter, influencer or print: create your own sources with their own tracking URL and compare them with your ads.

How it works

Add the tracking code
Create a project and add the tracking script to your website.
Connect your ad accounts
Connect Meta, Google Ads, LinkedIn, TikTok or Microsoft Ads (beta) and add the tracking parameters to your ads.
Connect your lead sources
Connect your form tool, CRM or payment provider. Every new lead is automatically attributed to its ad.

Leads that arrive later are still attributed

Not every lead converts right away. For every new lead, LeadMetrics looks up to 90 days back for the matching visit. Leads that can't be matched at first are re-checked regularly – so late data still ends up with the right campaign.

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Frequently asked questions

LeadMetrics first uses the session id that many form tools pass along. If it is missing, the lead is matched by the email address or phone number of the session – up to 90 days back.

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