Insights, guides, and updates on marketing attribution and analytics.
Since October 2026, Performance Max lets you set the Display Network and Search partners to low priority and cap their budget. How channel prioritization works and how to use it for better leads.
TikTok is testing an AI agent that qualifies leads in direct messages, and Meta offers Business Agent for WhatsApp, Messenger and Instagram. What the agents do, why chat leads often go missing in reporting and how to attribute them all the way to the deal.
Google has opened Conversion Lift studies for Search and Performance Max without a Google rep. What incrementality means, why attribution doesn't show it and how to check it in lead generation, even with low volume.
Meta is turning on a new pixel setting that matches conversions directly on users' devices. What it does, why it doesn't apply in the EU and UK, and what it means for leads and your reporting.
Meta Instant Forms bring cheap leads, landing pages often the better ones. When each route pays off, how to make Instant Forms more qualified and how to compare both fairly.
All major ad platforms now accept leads and deals server-side, but each one differently. Match keys, click IDs, lead events, time limits and deduplication for Meta, Google Ads, TikTok and LinkedIn at a glance, as of October 2026.
Your Meta lead campaigns deliver cheap leads, but sales can hardly reach anyone? With the Conversion Leads performance goal, Meta optimizes for leads that progress in your CRM. Requirements, setup and common mistakes.
Many teams optimize their cost per lead by cents while new leads wait hours for a call. What research says about response time, how to measure it and how to get faster.
Google is making data strength its key theme for 2026: a new Data Strength Uplift metric, Google tag gateway and Data Manager. What's behind it, how reliable the numbers are and what lead generation businesses should do.
Since March 2026, Meta only counts link clicks as clicks, while likes and saves count as engage-through. Two view windows are gone, too. What changed and how to read your numbers correctly.
Since June 15, 2026, the Google Ads API no longer accepts new offline conversion import integrations. What the Data Manager API is, how enhanced conversions for leads work and what to do now.
Meta is building AI into every layer of its ad platform: business assistant, AI video, audience discovery. What's live, what's in testing - and why the AI is only as good as your conversion data.
How CRM/AdSync makes the true value of your campaigns visible – and why it's the game-changer for data-driven growth.
Privacy, page speed, and conversion tracking compared – and why LeadMetrics' One-Code Tracking unites both worlds.
Meta (formerly Facebook) has rolled out Andromeda, the largest update to its advertising algorithm to date – fundamentally changing how Facebook Ads and Instagram Ads are delivered. For all marketers, advertisers, and agencies, one thing is now clear: those who don't have conversion tracking under control will lose visibility, revenue, and scalability.
Why modern marketers rely on Direct Track, one‑code tracking, and automatic form tracking