Privacy Policy
The protection of your personal data is very important to us. Therefore, we would like to provide you with all information regarding the processing and storage of your data when visiting our website and within our company.
In order to use all functions and services of our website, the collection of personal data is required. Processing and storage are carried out exclusively in accordance with the legal provisions of the General Data Protection Regulation (GDPR), the Data Protection Act (DSG), and the Telecommunications Act (TKG 2021).
Controller
LeadMetrics GmbH
Wienerbergstraße 11–12 (Regus)
1100 Vienna, Austria
Further information can be found in the imprint.
Collection and Processing of Personal Data on This Website
Data Security Notice
To protect your data as comprehensively as possible against unauthorized access, we implement technical and organizational measures and use encryption on our website.
Your data is transmitted over the internet using TLS encryption (“Transport Layer Security”) from your computer to our server and vice versa. You can usually recognize TLS by the closed lock symbol in your browser’s address bar and by the fact that the address begins with https://.
Collection of Access and Log Data
This website automatically collects and stores information in so-called server log files that your browser transmits to us. This includes:
- IP address of the user
- Date and time of access
- Type of request
- Browser type and version
- Operating system of the user
- Referrer information
Legal basis:
Art. 6(1)(f) GDPR (legitimate interest). Our legitimate interest lies in ensuring a smooth connection setup and detecting indications of unlawful use of our website (e.g., defense against cyberattacks).
We have concluded a data processing agreement pursuant to Art. 28 GDPR with the hosting provider of this website, Webflow Inc., 398 11th St., Floor 2, San Francisco, CA, USA. Data transfers to Webflow Inc. are subject to the EU–US Data Privacy Framework adequacy decision.
The collected data is stored in server log files. Server log files are only stored for a longer period in the event of attacks on our server infrastructure or other legal violations. This extended storage is based on our legitimate interest pursuant to Art. 6(1)(f) GDPR for evidence preservation.
Inquiries via Contact Form, Email, and Telephone
All personal data that you voluntarily provide to us will be treated confidentially. We use your data exclusively to process and respond to your inquiry.
Legal bases:
- Art. 6(1)(f) GDPR (legitimate interest in responding to inquiries and maintaining customer satisfaction)
- Art. 6(1)(b) GDPR (pre-contractual measures or contract performance for natural persons)
All personal data transmitted to us will be deleted or anonymized no later than 2 years after the final response, provided no contract is concluded. This retention period is based on experience that follow-up inquiries may occur within this timeframe.
Registration and User Account
To use LeadMetrics, a user account is required, which can be created using an email address and password. In this context, we store the IP address and the time of the respective user action when you register, log in, or use your user account.
Legal basis:
Art. 6(1)(f) GDPR (prevention of misuse and unauthorized use).
Within the user account, we store:
- Company information (telephone number, address, email address)
- Team members and their roles
- Customer contact data (telephone numbers, campaigns, etc.)
These data are processed exclusively for contract performance pursuant to Art. 6(1)(b) GDPR.
Your data will be stored for the duration of the contractual relationship. Upon termination, you are responsible for securing your data in due time.
Use of Web Analytics Tools and Cookies
We use cookies to facilitate and improve the use of our website. Cookies are small text files that can be stored on your computer or smartphone when you visit a website.
Cookies do not contain personal data themselves but serve to recognize website visitors and analyze website usage.
Legal basis:
Art. 6(1)(a) GDPR (consent via the consent banner).
Cookie Categories
- Technically necessary
- Comfort
- Statistics
- Marketing
Data processed through technically necessary cookies is required to safeguard our legitimate interests pursuant to Art. 6(1)(f) GDPR and § 96(3) TKG.
Any use of cookies that is not technically required requires your explicit consent.
Cookies can be deleted at any time via your browser settings or adjusted through the cookie banner. Disabling cookies may limit website functionality.
Technically Necessary Cookies
| Cookie Name | Provider | Duration | Purpose |
|---|---|---|---|
| fs-cc | leadmetrics.io | 6 months | Stores cookie settings |
| wf_exp_uniqueId | webflow.com | 1 year | Session identification |
| __stripe_mid | stripe.com | 1 year | Fraud prevention |
Marketing Cookies (Excerpt)
- Google Analytics
- Facebook Pixel
- LinkedIn Insight Tag
- Leadinfo
- Bing Ads
- Reddit Ads
These cookies are only set with your consent.
Consent Management (Finsweet)
We use the cookie consent technology of Finsweet Inc., USA, to obtain and document legally compliant consent.
Legal basis:
Art. 6(1)(f) GDPR (accountability obligation).
Google Analytics
With your consent, we use Google Analytics provided by Google Ireland Limited.
- IP anonymization enabled
- Storage duration: 14 months
- Data transfer to the USA under the Data Privacy Framework
Consent can be withdrawn at any time via the cookie banner.
Facebook Pixel
With your consent, we use the Facebook Pixel.
Joint responsibility pursuant to Art. 26 GDPR exists with Meta Platforms Ireland Ltd.
The data is used to display personalized advertisements on Facebook and affiliated platforms.
Leadinfo
We use the lead generation service of Leadinfo B.V., Netherlands, which identifies company visits based on IP addresses.
Opt-out option:
https://www.leadinfo.com/en/opt-out
Payment Processing (Stripe)
Payments are processed via Stripe Payments Europe Ltd.
Legal bases:
- Art. 6(1)(b) GDPR (contract performance)
- Art. 6(1)(f) GDPR (legitimate interest in secure payment processing)
Privacy policy:
https://stripe.com/at/privacy
Video Conferencing
We use the following tools:
- Zoom
- Google Meet
The following data may be processed:
- Name, email address
- IP address
- Audio, video, and chat data
- Meeting metadata
Legal basis:
Art. 6(1)(b) GDPR or Art. 6(1)(f) GDPR.
Social Media Presence
We operate the following social media profiles:
- LinkedIn
https://www.linkedin.com/company/leadmetrics-gmbh/ - Instagram
https://www.instagram.com/leadmetrics/
Processing is carried out partly under joint responsibility pursuant to Art. 26 GDPR.
Data Subject Rights
You have the following rights:
- Right of access (Art. 15 GDPR)
- Right to rectification (Art. 16 GDPR)
- Right to erasure (Art. 17 GDPR)
- Right to restriction of processing (Art. 18 GDPR)
- Right to data portability (Art. 20 GDPR)
- Right to object (Art. 21 GDPR)
- Right to withdraw consent
Supervisory authority:
Austrian Data Protection Authority
https://www.dsb.gv.at
dsb@dsb.gv.at
No Automated Decision-Making
No automated decision-making or profiling takes place.
Copyright Notice
This privacy policy was created in cooperation with SCALELINE Datenschutz and is subject to copyright protection.