Lead Tracking for Real Estate: Which Ads Bring Owner Leads?
Attribute every owner or buyer inquiry to the ad that brought it – and lower your cost per lead with clear data.
Spend
€31,240
Leads
561
Cost / lead
€56
Revenue
€151,200
ROAS
4.8x
| Ad | Leads | € / lead | Revenue | ROAS |
|---|---|---|---|---|
| Brand Keywords | 132 | €18 | €80,000 | 10.0x |
| Lookalike DE – Video | 214 | €21 | €42,500 | 9.4x |
| B2B Entscheider | 48 | €62 | €18,900 | 6.3x |
| UGC Creative #3 | 167 | €14 | €9,800 | 4.2x |
Leads per ad
Every inquiry from valuation funnels, forms or lead forms lands on the right ad.
Lower cost per lead
Compare campaigns and creatives by real leads instead of clicks.
From lead to mandate
Connect your CRM and see which ads lead to mandates.
What our customers say
“The integration works smoothly thanks to a simple step-by-step guide. Particularly strong: the deep campaign tracking with all relevant KPIs and the analysis of creatives. Through Journey 1.0 and later 2.0 alone, we were able to significantly reduce our cost per lead.”
AlexEstateanfrage“LeadMetrics combines a clear KPI representation with high tracking precision. We were particularly convinced by the easy integration into existing tools and the ability to evaluate campaigns cleanly across channels.”
Devin BetschartbrandAktuell AG“LeadMetrics offers extremely high tracking accuracy, an intuitive interface, and enables us to have full cross-channel transparency about our leads and campaigns. We were particularly impressed by the easy integration with our existing tools.”
ArnoldAd Care Solutions OGClarity about which ads bring inquiries
Whether it’s owners who want a valuation or prospects for a property: in real estate marketing, leads often come through funnels and lead forms. LeadMetrics attributes every inquiry to its ad, campaign and channel – and shows where your budget has the most impact.
Funnels & forms
Connect valuation funnels, forms and Meta lead forms natively.
Creative analysis
See which creatives and audiences bring the most leads at the best price.
CRM integration
Follow leads all the way to the mandate – with HubSpot, Close or via webhook.
Conversion API
Send qualified leads and mandates server-side to Meta, Google Ads, TikTok and LinkedIn.
How it works
Add tracking
Add the tracking code to your website and funnel, connect your ad accounts.
Attribute leads
Every inquiry shows up in your dashboard with its ad, campaign and channel.
Shift budget
Scale the campaigns with the cheapest and best leads.