Supametric vs. LeadMetrics

Tracking-Infrastruktur vs. Sheet-basierte Datenvisualisierung: Welche Lösung passt besser zu datengetriebenen Marketing-Teams? Supametric richtet sich an Agenturen, die ihre Kampagnendaten aus Tools wie Meta und HighLevel in einem einzigen, automatisch aktualisierten Sheet konsolidieren möchten. Die Plattform bietet benutzerdefinierte Metriken, Formeln und eine zentrale Kampagnenübersicht – allerdings ohne Webtracking oder kanalübergreifende Attribution. LeadMetrics hingegen bietet eine vollständige Tracking-Infrastruktur für Marketer und Agenturen: Vom ersten Klick über die Session bis hin zur CRM-Conversion wird alles DSGVO-konform erfasst, automatisch ausgewertet und visuell dargestellt.

Data protection & GDPR

Supametric aggregates data — LeadMetrics meets data protection by design

Supametric does not provide any specific information on GDPR compliance. Data processing is carried out via third-party interfaces, and the customer is responsible for legally compliant use.

LeadMetrics was developed specifically for the European market. All data is processed in accordance with GDPR — including consent processing, IP masking and hosting within the EU.

Conclusion: Supametric leaves the GDPR to the user — LeadMetrics solves it technically.

Tracking & data linking

Supametric consolidates tables — LeadMetrics tracks real user interactions

Supametric does not directly record user interactions. The platform processes data from existing tools (Meta, HighLevel) and presents it in sheets — without session links, lead journeys or on-site events.

LeadMetrics It starts with the source: One-code tracking collects all website events, links them to form inputs and automatically transfers relevant actions to Meta, Google, LinkedIn & Co. CRM systems and Stripe can be seamlessly connected.

Conclusion: In retrospect, Supametric presents tables. LeadMetrics provides live lead data.

Attribution & funnel transparency

Supametric shows campaign values — LeadMetrics shows what really converts

Supametric represents campaign values (e.g. leads, clicks, spend) from meta accounts, but without connection to specific user journeys or funnel stages.

LeadMetrics offers cross-channel touchpoint analytics, 90-day attribution, funnel attribution, creative tracking, and full lead reconstructions. You can see what works when and why — and you can optimize.

Conclusion: Supametric shows metrics. LeadMetrics explains results.

Setup & integration

Supametric requires sheet structure — LeadMetrics is immediately ready for use

Supametric is based on automatically maintained sheets with its own syntax for formulas. Setup and maintenance require structure and understanding of table logic.

LeadMetrics works with just one tracking code. No tag manager, no pixel mapping, no sheet setup — everything runs via intuitive interfaces with drag & drop or no-code configuration.

Conclusion: Supametric requires structure and time. LeadMetrics delivers actionable data in minutes.

Reporting, Alerts & Dashboards

Supametric provides KPI sheets — LeadMetrics provides dashboard intelligence

Supametric offers a sheet interface with real-time data and formulas for creating metrics. Dashboards or reporting tools are not natively included — alerts are also missing.

LeadMetrics offers flexible custom dashboards with over 80 ad and CRM metrics, automatic reporting, role management, and alerts for ad spikes, leads, or errors. Everything is available directly in the interface.

Conclusion: Supametric sticks to tables. LeadMetrics provides KPI dashboards and alert systems.

pricing structure

Supametric is volume-based — LeadMetrics can be planned

Supametric does not provide specific prices on the website. Usage is probably based on the number of customers/sheets/integrations — this makes planning difficult.

LeadMetrics offers fixed pricing plans based on lead volume. All features are available from the agency package, additional leads only cost slightly more.

Conclusion: Supametric is difficult to plan. LeadMetrics is transparent and calculable.

conclusion

Supametric is a flexible sheet connector. LeadMetrics is a full-fledged tracking infrastructure.

Supametric is useful for agencies that manage many campaigns in Meta & HighLevel and want to analyze their data in sheets — without in-depth attribution or lead tracking.

LeadMetrics is a better choice for agencies and marketers who want to understand Which ads, funnels and touchpoints generate leads, generate revenue and are scalable — without complex setup or third-party tools.

Kategorie ✅ LeadMetrics ✅ Supametric
Zielgruppe ✅ Performance-Marketer, Agenturen, CRM-basierte Funnels ✅ Lead-Gen-Agenturen mit starkem Meta- & HighLevel-Fokus
DSGVO-Konformität ✅ EU-Hosting, IP-Masking, Consent-Unterstützung ⚠️ Keine konkreten Angaben zur DSGVO-Umsetzung
Tracking-Infrastruktur ✅ One-Code-Tracking inkl. Session, Funnels, Events ⚠️ Kein eigenes Webtracking, nur Daten-Import aus Plattformen
Event- & Pixel-Setup ✅ Direct Track + visuelles Event Setup Tool ⚠️ Kein Pixel- oder Event-Konfigurationsmodul vorhanden
Form & Lead Tracking ✅ Automatische Session-Zuordnung bei Formular-Eingaben ⚠️ Keine Erkennung oder Zuordnung auf Lead-Level
CRM & Umsatz-Zuordnung ✅ CRM/AdSync inkl. ROAS, Deals, Pipeline-Stages ⚠️ Keine native CRM- oder Sales-Anbindung
Touchpoint-Analyse ✅ Vollständige Ad-Berührungspunkte & Attribution ⚠️ Keine Multi-Touch-Auswertung oder Funnel-Zuordnung
Dashboards & Visualisierung ✅ Custom Dashboards mit über 80 KPIs ✅ Supasheets mit flexibler Formel-Logik
Custom Metriken & Formeln ✅ Ohne Tabellen, direkt im Tool berechnet ✅ Eigene Formeln im Sheet-Format definierbar
Stripe-Tracking ✅ Automatische Attribution von Zahlungen zu Ads ⚠️ Nur manuell über Webhooks anbindbar
Alerts & Automatisierung ✅ Automatische Alerts für Leads, Fehler, Performance ⚠️ Keine integrierte Alert-Funktion
Setup & Onboarding ✅ In Minuten startklar, ohne Tag Manager ⚠️ Sheet-Struktur & Kampagnen-Mapping erforderlich
Preisstruktur ✅ Transparente Pläne nach Lead-Volumen ✅ Öffentliche Preise ab $197/Monat
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