Data protection & GDPR compliance
RedTrack claims to provide GDPR-compliant tracking features, including cookieless tracking, IP masking, and consent options. However, data processing is carried out via a global server network — specific information on European data storage is not shown transparently.
LeadMetrics on the other hand offers:
- Data processing exclusively on EU servers
- No detours via third countries
- GDPR-by-design: from cookie handling to session allocation
- Full legal compliance for companies in the DACH region
Tracking accuracy
RedTrack offers a comprehensive server-side tracking system with supported cookieless tracking, click ID matching, and SubID attribution — ideal for affiliates and high-volume ad campaigns.
LeadMetrics goes beyond classic ad-click allocation:
- One code tracking for all website events and sessions
- Direct Track for automatic event transfer to Meta Pixel & Google Tag
- Form Tracking with automatic lead allocation via email/telephone
- Up to 95% tracking efficiency, even under cookie restrictions
Ease of use & setup
RedTrack is aimed primarily at tech-savvy users, affiliate managers and agencies. The dashboard offers many options — but also some training and technical understanding.
LeadMetrics is deliberately tailored for performance marketers without a development team:
- No setup via GTM or custom scripts
- Ready to use with just a few clicks
- Custom dashboards and widgets for individual KPIs and funnels
- Designed for small and large marketing teams without technical hurdles
Price & transparency:
RedTrack offers plans from $149/month, but prices rise rapidly with higher traffic, API access, or number of users. Some features, such as custom domains or subuser management, are reserved for higher plans.
| Kriterium |
✅ LeadMetrics |
✅ RedTrack |
| Zielgruppe |
✅ Performance-Marketer & Agenturen (Lead-Fokus, CRM, Funnel) |
✅ Affiliates, E-Commerce & Media Buyer mit Fokus auf ROI-Tracking |
| Tracking-Technologie |
✅ One-Code-Tracking mit Session, Funnel, Conversion und Attribution |
✅ Link-basiertes Tracking (Click IDs) mit CAPI-Unterstützung & S2S |
| Pixel-/Event-Setup |
✅ Visuelles Event Setup Tool ohne Tag Manager oder Code |
⚠️ Events über RedTrack-Dashboards oder manuell via URL-Params |
| DSGVO-Konformität |
✅ Vollständig DSGVO-konform inkl. IP-Masking, Consent, EU-Server |
⚠️ DSGVO möglich, aber kein Fokus – Hosting außerhalb der EU |
| Lead-Verknüpfung |
✅ Automatische Session-Verknüpfung von E-Mail & Telefonnummer |
⚠️ Kein automatisiertes Form-Tracking – nur über Redirects & Click IDs |
| CRM-Anbindung & ROAS |
✅ CRM/AdSync für Pipeline, Deals, Attributed ROAS |
⚠️ Kein nativer CRM-Sync – Fokus liegt auf AdSpend vs. Revenue |
| Funnel- & Touchpoint-Analyse |
✅ 90 Tage kanalübergreifende Attribution, komplette Lead Journey |
⚠️ Fokus auf Conversion-Touchpoints, keine Funnel-Visualisierung |
| Zahlungs- & Stripe Tracking |
✅ Stripe-Integration mit Conversion-Matching & Produktdaten |
⚠️ Keine native Stripe-Anbindung (nur manuelle Revenue-Zuweisung) |
| Dashboards & Reporting |
✅ Custom Dashboards, Custom Widgets, Report Automation |
✅ Leistungsstarke Reports & Drilldowns im Ad Tracking Interface |
| Benachrichtigungen & Alerts |
✅ Echtzeit-Alerts für Leads, Spikes & Kampagnen-Anomalien |
⚠️ Keine Lead-Alerts – Fokus liegt auf Performance-Monitoring |
| Preisstruktur |
✅ Fixe Pläne mit Lead-Volumen, alle Features ab "Agency"-Paket |
✅ Öffentliche Pläne ab $149/Monat, volumenabhängig mit Add-ons |
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