Hyros is a US company focused on US market requirements. Although technical GDPR mechanisms are in place, data processing takes place outside the EU — including user profiling and long-term tracking across devices. For European agencies, this means that compliance is their own responsibility.
LeadMetrics, on the other hand, was developed specifically for the DACH and EU markets. Data is processed exclusively on European servers. Consent, IP masking, and event-based opt-ins are not optional but fully integrated. This means: No risk with customer projects, no legal grey areas, no need to adapt using third-party tools.
Conclusion: If you want to set up customer projects that are legally sustainable in the long term, you need a system that is GDPR-compliant — not just technically patched.
Hyros primarily works with its own tracking URLs, ClickIDs and conversion API assignment — an approach that is well suited for the classic ad funnel. However, for more complex customer journeys — such as with B2B funnels, lead nurturing or CRM-supported campaigns — pure UTM structures quickly reach their limits. Data points remain fragmented; leads must be assigned retrospectively.
LeadMetrics automatically connects all relevant events and conversions to the original session. In just a few minutes, one-code tracking lays the technical basis on which all channels, platforms, CRM systems and even stripe payments converge centrally. Form Tracking automatically links every email or phone number to the session — without subsequent mapping.
With Direct Track, all events are automatically forwarded to Meta, Google, TikTok or LinkedIn — including full funnel allocation, without manual configuration.
And with CRM/AdSync, agencies can for the first time cleanly and automatically prove which ads have actually led to qualified opportunities or deals — and which have only generated clicks.
Conclusion: While Hyros analyses clicks, LeadMetrics analyses conversions in a real context — with clear attribution to the original campaign and relevant funnel events.
Hyros is suitable for advertisers who want to track Lifetime Value (LTV) over many years. This can be useful when products are purchased multiple times or revenue allocation is prioritized over the long term.
LeadMetrics, on the other hand, is optimized for campaign management, funnel optimization, and performance management — with touchpoint tracking, full lead journey, and 90-day attribution Every interaction before the conversion event is documented: platform, placement, creative, time. Marketers and agencies can specifically analyze which combinations of ads have led to real leads — even with complex multi-step funnels.
Conclusion: Hyros explains to you where your turnover is generated in the long term. LeadMetrics shows you which ad should be turned off tomorrow.
Setting up Hyros requires tracking domains, API access, and a variety of custom URLs. Even though onboarding support is extensive, the technical effort remains noticeable — especially for teams that scale quickly or work with many customers.
LeadMetrics is up and running in just a few minutes. No developers, no tags, no complicated domain mapping. With the event setup tool, buttons can be visually assigned, events named and immediately analyzed — including custom webhook mapping for individual lead formats.
Stripe transactions are automatically linked to the original session, so ROAS calculations aren't based on estimates — but on clear payment and attribution data.
Conclusion: LeadMetrics provides a campaign-ready setup — without technical overhead. Ideal for teams with limited resources or clear deadlines.
While Hyros has a strong analytics dashboard with AI support, the interface remains limited to specific KPIs and structures — usually tailored to revenue allocation and upselling processes.
LeadMetrics offers a modular reporting system, which combines over 80 metrics from ad platforms, funnel events, CRM, and payment providers. Dashboards can be fully customized and individual widgets can be configured via drag & drop. With the Marketing Report Builder, agencies can create individual reports for customers — automated, brandable and can be sent at the push of a button.
Role-based user control enables different approaches for customers, stakeholders or internal analysts — without data risks or conflicts of rights.
Conclusion: Reporting is not an add-on at LeadMetrics — but a central part of the platform logic.
The costs for Hyros start at least €300 per month per project. Some agencies pay more than $10,000 per month for use. The costs vary depending on sales volume & clicks and are only communicated via sales calls. For many agencies, this means: lack of transparency, hardly any comparability, potentially high barriers to entry.
LeadMetrics offers infinite projects and campaigns with fixed price plans that are limited to a clear lead volume. As soon as the limit is exceeded, there are low additional costs per lead — comprehensible, fair and scalable. All features are included right from the start — no additional charge for essential functions such as dashboards, CRM integration, or funnel analysis.
Hyros can do a lot — but LeadMetrics can do what performance marketers and agencies really need.
If your focus is on data-driven campaign optimization, transparent lead allocation, smart funnel analysis and GDPR-compliant scaling, then LeadMetrics is not an alternative — it's the solution.
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Build yours centralized tracking infrastructure , identify winning ads with precise ad analyses and create individual KPI dashboards — all in a system that gives you full data control and maximum overview.
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