AgencyAnalytics hosts internationally — LeadMetrics is GDPR-by-design
AgencyAnalytics is a provider from Canada. GDPR compliance is generally possible, but is the responsibility of the user — including data processing via US services.
LeadMetrics was developed specifically for the European market. All data is processed within the EU, with full IP masking, consent management and GDPR protection on a technical level.
Conclusion: AgencyAnalytics leaves room for manoeuvre — LeadMetrics meets European standards by default.
AgencyAnalytics shows API data — LeadMetrics tracks real user sessions
AgencyAnalytics obtains metrics from platforms such as Google Ads, Meta, GA4, or Ahrefs via APIs. There is no direct user tracking on websites — nor is there a session assignment or funnel connection.
LeadMetrics collects all relevant on-site events via a single tracking code. Leads, clicks, form fields and conversions are automatically linked and forwarded to ad platforms such as Meta, Google or TikTok — on the server side, securely and comprehensibly.
Conclusion: AgencyAnalytics consolidates platform data — LeadMetrics provides first-party insights.
AgencyAnalytics provides metrics — LeadMetrics connects them with real sales data
AgencyAnalytics shows clicks, CPC, CTR, or conversions, for example — but without connection to CRM systems or sales pipelines. There is no attribution to real deals or turnover.
LeadMetrics connects advertising campaigns with pipeline stages, deals, and revenue from your CRM. The calculated ROAS is based on actual leads, conversions, and stripe payments — not just on presumed goals.
Conclusion: AgencyAnalytics shows what's happening — LeadMetrics shows what's selling.
AgencyAnalytics provides figures — LeadMetrics provides contexts
AgencyAnalytics presents key figures, but without making the user's path comprehensible. There are no touchpoints, journey paths, or cross-channel attributions.
LeadMetrics analyses complete funnels, shows cross-channel ad touchpoints, attribution chains, and conversion probabilities — on a user basis, over 90 days.
Conclusion: AgencyAnalytics shows values — LeadMetrics shows cause and effect.
AgencyAnalytics focuses on reporting — LeadMetrics combines analysis & automation
AgencyAnalytics offers visually appealing reports, white label PDFs and a client portal. Individual visualizations are possible using templates — but without profound data manipulation or triggers.
LeadMetrics enables custom dashboards with over 80 metrics, individually configurable widgets, role-based access, automated reports, and real-time alerts for lead spikes, ad outages, or conversion drops.
Conclusion: AgencyAnalytics visualizes — LeadMetrics automates data-driven action.
AgencyAnalytics relies on interfaces — LeadMetrics provides a native tracking system
AgencyAnalytics scores points with over 75 integrations with ad, SEO and web analysis tools. However, the data only comes via external APIs and must be correctly connected, named and configured.
LeadMetrics simply requires a one-code install on the website. All events, sessions, UTM parameters and funnel levels are automatically recognized, mapped and transmitted. Pixel, CRM, Stripe & Co. are integrated in minutes — without a developer.
Conclusion: AgencyAnalytics integrates externally — LeadMetrics measures internally with full context.
AgencyAnalytics calculates for customer projects — LeadMetrics for actual leads
AgencyAnalytics calculates based on the number of customer accounts and add-ons (white labeling, custom branding, etc.). The prices are transparent but scale quickly depending on the size of the agency.
LeadMetrics offers fixed lead-based pricing plans — including all features. If exceeded, there are only small additional costs per lead, regardless of the number of customers, dashboards or users.
Conclusion: AgencyAnalytics is function-dependent — LeadMetrics is predictable and growth-friendly.
AgencyAnalytics is a powerful reporting tool — LeadMetrics is a complete tracking solution.
If you, as an agency, want to combine standardized data from various sources and visually process it, AgencyAnalytics provides good white label results.
On the other hand, if you really want to understand leads, precisely identify their origins and scale your marketing ROI in a well-founded way, LeadMetrics is clearly the more powerful infrastructure — data-based, automated and completely comprehensible.
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Build yours centralized tracking infrastructure , identify winning ads with precise ad analyses and create individual KPI dashboards — all in a system that gives you full data control and maximum overview.
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