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May 14, 2025
EU ruling: tracking-based advertising
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Managing Features
Keep an Overview
With LeadMetrics' reporting and analysis features, you can finally optimize and scale your ads based on key figures — and no longer on gut feeling.
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Real time data retrieval- Deduplicated
- 80+ metrics
- Team & Client View
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Custom Dashboards
Customize your dashboard — with custom widgets, which represent exactly the metrics, events, or funnel levels that are relevant to you. Thanks to intuitive Drag & drop Design the layout and data view flexibly and keep track of your performance indicators at all times.
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Custom Widgets
Create custom widgets that fit your data and analytics needs. Whether it's specific KPIs, ad tables or event data — with custom widgets, you bring exactly the information to the dashboard that is relevant to your decisions.
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80+ Ad & CRM Metrics
Access over 80 predefined metrics from your ad accounts and CRM systems — from ROAS to CPL to pipeline stages and deal values. All key figures are immediately available, consistently prepared and ready for in-depth analyses directly in the dashboard.
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Direct Ad Integrations
Connect your Meta, Google & Co. ad accounts seamlessly with just a few clicks. Our direct integrations allow you to automatically import campaigns, ads, metrics, and placements—without manual setup or data export.
Customer & Team Access
Manage individual access rights for team members, customers, or partners — securely and role-based. This allows everyone to see and edit exactly the dashboards, projects, or accounts that are relevant to them. Ideal for agencies, in-house teams, and collaborative work.
Funnel Intigrations
Connect tools such as Perspective, HeyFlow or Clickfunnels simply via webhook. All form entries and events are automatically linked to the respective session — for a seamless lead journey, seamless funnel analyses and clean data flows.
Stripe Integration
Connect your Stripe account in just a few clicks and automatically track all payments — including amounts, products, and customer information. The transactions are linked directly to previous website sessions, so you can see exactly Which ads led to paying customers. Ideal for accurate ROAS calculations and consistent revenue attribution.
All lead & ad KPI's at a glance
Manage all lead, ad and tracking data bundled in one platform. In this way, you avoid data silos, save time during analysis and make well-founded decisions based on consistent information.
Without LeadMetrics
Lots of tabs filled with advertising platforms and analysis tools.
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With LeadMetrics
All advertising platforms and tools in one dashboard.
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Build yours centralized tracking infrastructure , identify winning ads with precise ad analyses and create individual KPI dashboards — all in a system that gives you full data control and maximum overview.
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