Funnel.io does not offer a complete GDPR-ready infrastructure: Data processing takes place on global servers, and the focus is on aggregation — not on legally secure tracking. Data protection is the responsibility of the user.
LeadMetrics is built for the European market. Data processing takes place exclusively on EU servers. With integrated mechanisms such as IP masking, consent processing, and cookie-free tracking, LeadMetrics meets the requirements of modern data protection guidelines from the ground up.
Conclusion: Funnel.io is a flexible data hub. LeadMetrics is legally compliant — without additional effort.
Funnel.io collects data from ads, CRM, web analytics, and more — via APIs or manual uploads. No own tracking data is generated. As a result, there is often no granularity for lead flows, button events or funnel optimizations.
LeadMetrics It starts directly with the source: With just one tracking code, every website interaction — from clicks to forms — is recorded, linked to the session and transmitted to advertising platforms such as Meta, Google or LinkedIn. Leads can be reliably returned to the campaign source via CRM or Stripe sync.
Conclusion: Funnel.io shows you how much campaigns cost. LeadMetrics shows you what they're doing — at lead level.
Funnel.io is strong in data modeling — not in the user journey. There is no connection between individual touchpoints or a glimpse into the funnel. Ideal for aggregated reports, but not for journey analysis or cross-channel attribution.
LeadMetrics offers a complete picture of every campaign impact with touchpoint tracking, 90-day attribution, event setup tool and form tracking. You can see when, where and how a lead became aware of your offer — and which combination actually converted.
Conclusion: Funnel.io shows aggregate metrics. LeadMetrics shows converting processes.
Funnel.io is aimed at data-driven companies with a BI team or data engineer: Data sources must be connected, mappings created, workflows defined. For many marketing teams, this means dependency and additional effort.
LeadMetrics works out of the box: One code, no developers, no tag manager. Events can be assigned in the interface. Webhooks and funnel tools such as HeyFlow or Perspective can be integrated immediately. Everything is designed for operational use by the performance team.
Conclusion: Funnel.io needs structure. LeadMetrics delivers them — ready to use.
Funnel.io exports data to tools such as Google Data Studio, Power BI, or Tableau. This is ideal for in-depth analyses — but without in-house, ready-to-use reports. Rights and role systems are rudimentary.
LeadMetrics offers its own custom dashboards with 80+ metrics from Ads, CRM, Funnel, Stripe. With Report Builder, you can create individual reports and send them automatically — for example for customers, internal teams or stakeholders. The Team & Client View enables secure, differentiated work in agency setups.
Conclusion: Funnel.io brings data to the BI team. LeadMetrics brings results to the marketing team.
Funnel.io uses a volume-based pricing model (Flexpoints), which can quickly grow into the four-digit range — depending on data sources, number of users, export tools, etc.
LeadMetrics offers transparent pricing plans based on lead volume. All features are available from the “Agency” package, additional leads only cause minor additional costs. There are no limits on sources, widgets, or integrations.
Funnel.io is ideal for companies with complex BI structures and many distributed data sources.
LeadMetrics is the right choice if you clear, legally secure, directly usable insights needs — across leads, funnels, creatives, CRM, and attribution.
.avif)
.svg)
.svg)
.avif)
Build yours centralized tracking infrastructure , identify winning ads with precise ad analyses and create individual KPI dashboards — all in a system that gives you full data control and maximum overview.
.svg)
