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May 14, 2025
EU ruling: tracking-based advertising
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Our Tracking Features
Your Centralized Tracking Infrastructure
Our central tracking infrastructure reduces wastage, simplifies workflows and gives you exactly the lead insights you really need.
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GDPR compliant- Bypass ad blockers
- Bypasses cookies
- Serverside Tracking
One Code Tracking
A single tracking code — full control: With our one-code tracking, you can record all important events and sessions on your website, without complex setups. In just a few minutes, you can lay the foundation for precise tracking, conversion allocation and effective campaign reporting.
LM Conversion API
With EventSync, you no longer need a complicated pixel or CAPI setup. After event mapping, your configured events are automatically delivered to your desired META, TikTok, LinkedIn Pixel and Google Tag handed over — without any manual effort. This means that your tracking is immediately ready for use and reliable.
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Form Tracking
Automatically recognizes email or phone number fields on your website. When entered, the data is linked to the session. If there is a conversion, the lead is clearly assigned via email or telephone number.
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CRM/Adsync
Connect your CRM to your ad campaigns and see exactly which ads lead to real deals, pipeline stages, and revenue — including calculated ROAS. This allows you to finally evaluate, optimize and selectively scale your lead campaigns based on data.
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Touchpoints
Our touchpoint view shows you all ad touchpoints a lead had before the conversion — including platform, placement, and campaign name. In this way, you can see exactly which combinations have really led to success and can optimize your ads in a targeted manner.
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90 Days Attribution
Attribute leads over an extended time window of up to 90 days and see which of your ads are still generating conversions over time. This gives you a realistic picture of your campaign performance — beyond the click.
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Event Setup Tool
With the help of our event setup tool, you can determine exactly which buttons should be tracked. Manually assign the desired events to your buttons and leave nothing to chance anymore.
LeadJourney
Thanks to our holistic tracking solution, you can see from the very first moment how your leads are traveling in your funnel or on your landing page. This allows you to optimize every step down to the smallest detail.
Stripe Tracking
Our Stripe Tracking automatically connects payments to previous website sessions. In this way, you can see exactly from which source paying customers actually came. In addition, you will receive valuable Stripe metrics directly in the dashboard — linked to your marketing performance.
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Custom Webhook Mapping
Enables you to flexibly assign your webhook data to the correct fields in our system — no matter how your payload is structured. In this way, leads are reliably identified and assigned.
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Multi-Domain Tracking
Track the entire customer journey across multiple domains – seamlessly and without tracking gaps. Ideal for complex funnels with external landing pages, payment providers, or tools like Perspective, Typeform, and more.
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Get priceless insights into your leads
Creating a process for a customer relationship manager (CRM) template named “Sasslo” involves outlining the key steps and functionalities that the template should include.
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Build yours centralized tracking infrastructure , identify winning ads with precise ad analyses and create individual KPI dashboards — all in a system that gives you full data control and maximum overview.
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