Author

Valentin Zetter

CMO & Co-Founder

Valentin is Co-Founder and CMO of LeadMetrics.

Guides

Campaign Tracking with UTMs and Click IDs: Setup Guide

Set up clean campaign tracking: a UTM naming convention, dynamic parameters in Meta and Google Ads, click IDs, common mistakes and how to test it all.

Read guide

Metrics8 min read

Measure Real ROAS in Lead Generation: From Click to Closed Deal

How to measure real ROAS in lead generation: attribute CRM revenue to campaigns, read CPL, CPA and ROAS correctly and send deal values back to Meta and others.

Read guide

Metrics7 min read

Social Media KPIs for Lead Generation: Which Metrics Matter

The key social media metrics for lead campaigns on Meta, Instagram, TikTok and LinkedIn: from reach and CTR to cost per lead, cost per acquisition and ROAS.

Read guide

Blog posts

From CRM Lead to Real Conversion: No More Flying Blind in Performance MarketingHow CRM/AdSync makes the true value of your campaigns visible – and why it's the game-changer for data-driven growth.
Client-Side vs. Server-Side Tracking: Why One-Code Tracking Is the Next StepPrivacy, page speed, and conversion tracking compared – and why LeadMetrics' One-Code Tracking unites both worlds.
META Andromeda Update - Tracking ComplicationsMeta (formerly Facebook) has rolled out Andromeda, the largest update to its advertising algorithm to date – fundamentally changing how Facebook Ads and Instagram Ads are delivered. For all marketers, advertisers, and agencies, one thing is now clear: those who don't have conversion tracking under control will lose visibility, revenue, and scalability.
Tracking without CAPI, Pixel Chaos, and Developer OverheadWhy modern marketers rely on Direct Track, one‑code tracking, and automatic form tracking