Marketing Reporting Tools Compared
Which tools bring ad platform data together in dashboards and reports? 11 marketing data and reporting tools with their focus and target audience as described by the vendors.
In short
Marketing reporting tools pull metrics from ad platforms, analytics and other sources and present them in dashboards, spreadsheets or reports. Some are mainly data pipelines into spreadsheets and data warehouses, others are reporting tools for agencies with client reports. If you want to see leads and revenue per ad rather than platform numbers alone, you also need tracking and attribution.
11 tools at a glance
| Tool | Audience according to the vendor |
|---|---|
| LeadMetrics | Agencies and performance marketers, B2C and B2B lead generation |
| AgencyAnalytics | Marketing agencies (e.g. SEO, PPC/paid media, social media, web design) |
| Coupler.io | Data analysts and teams across finance, marketing, sales and leadership |
| DashThis | Marketing agencies and in-house marketing teams |
| Funnel | Marketers, data teams and agencies |
| Google Data Studio | Business users making data-informed decisions; developers via the developer platform |
| Supametric | Lead generation agencies |
| Supermetrics | Marketing teams, data teams, agencies, SMBs and enterprises |
| Swydo | Online agencies managing marketing for multiple clients |
| Whatagraph | Digital marketing agencies, multi-location operators and multi-brand e-commerce |
| Windsor.ai | Analysts, agencies and data teams |
What to look for when choosing
- Do you only need reporting – or also tracking and attribution down to revenue?
- Which data sources and destinations (dashboards, data warehouse, spreadsheets) do you need?
- How should reports reach your clients – as a link, portal or PDF?
- Who works with the tool – an agency, an in-house marketing team or a data team?
11 marketing reporting tools
LeadMetrics is our own product and is therefore listed first. All other tools are sorted alphabetically – the order is not a ranking.
- 1.
LeadMetrics
Our productLeadMetrics connects website tracking, ad platforms and CRM/payment data and shows which ads bring leads, deals and revenue.
Discover LeadMetricsFocus
- • Lead tracking with first- and last-click attribution
- • Conversion API for Meta, Google Ads, TikTok and LinkedIn
- • CRM and payment integrations (incl. HubSpot, Close, Stripe, CopeCart, Digistore24)
- • Dashboards, automated PDF reports and AI Marketing Copilot
Built for
Agencies and performance marketers, B2C and B2B lead generation
- 2.
AgencyAnalytics
AgencyAnalytics is a client reporting platform for marketing agencies that connects data sources and turns them into reports, dashboards and insights.
Focus according to the vendor
- • Connecting marketing data sources
- • Automated, white-labeled client reports
- • Custom dashboards, KPI tracking and AI-powered insights
- • Branded client portal
Audience according to the vendor
Marketing agencies (e.g. SEO, PPC/paid media, social media, web design)
Website Source: agencyanalytics.com · As of October 5, 2026 - 3.
Coupler.io
Coupler.io is a no-code data integration and AI analytics platform that brings data from many sources together in one place.
Focus according to the vendor
- • Connecting data from many sources without code
- • Transforming and blending data
- • Loading data into warehouses or spreadsheets
- • Dashboards and AI-based analysis
Audience according to the vendor
Data analysts and teams across finance, marketing, sales and leadership
Website Source: www.coupler.io · As of October 5, 2026 - 4.
DashThis
DashThis is a marketing reporting and dashboard platform that turns connected data sources into automated, white-labeled dashboards.
Focus according to the vendor
- • Automated data import from marketing platforms
- • White-labeled, client-ready dashboards
- • Pre-built report templates
- • Scheduled email delivery of reports
Audience according to the vendor
Marketing agencies and in-house marketing teams
Website Source: dashthis.com · As of October 5, 2026 - 5.
Funnel
Funnel (funnel.io) describes itself as a marketing data foundation that unifies fragmented marketing data and keeps it reliable.
Focus according to the vendor
- • Centralizing marketing data from many channels
- • Standardizing data across channels and storing historical data
- • Exporting to multiple destinations, including data warehouses
- • Automated reporting and measurement
Audience according to the vendor
Marketers, data teams and agencies
Website Source: funnel.io · As of October 5, 2026 - 6.
Google Data Studio
Data Studio (formerly Looker Studio) is Google’s web-based tool for turning data into interactive dashboards and reports.
Focus according to the vendor
- • Data access through built-in and partner connectors
- • Building interactive reports and dashboards
- • Sharing and real-time collaboration
- • Embedding reports on web pages
Audience according to the vendor
Business users making data-informed decisions; developers via the developer platform
Website Source: datastudio.google.com/overview, docs.cloud.google.com/data-studio/release-notes · As of October 5, 2026 - 7.
Supametric
Supametric describes itself as a data platform for lead generation agencies that brings CRM, call center and ad account data into one place.
Focus according to the vendor
- • Consolidating CRM, call center and ad account data
- • Custom KPI alerts
- • Visibility into client performance
- • Automated, customizable client reporting
Audience according to the vendor
Lead generation agencies
Website Source: supametric.com · As of October 5, 2026 - 8.
Supermetrics
Supermetrics connects marketing platforms to Supermetrics Studio, AI assistants or reporting tools so teams can analyze their marketing data.
Focus according to the vendor
- • Connecting marketing data sources
- • Managing and standardizing marketing data
- • Analyzing performance with AI
- • Activating insights in campaigns
Audience according to the vendor
Marketing teams, data teams, agencies, SMBs and enterprises
Website Source: supermetrics.com · As of October 5, 2026 - 9.
Swydo
Swydo is an automated reporting and monitoring tool that online agencies use to create marketing reports and dashboards for clients.
Focus according to the vendor
- • Automated report creation and scheduling
- • Monitoring of client KPIs
- • White-label branding
- • Goal tracking with alerts
Audience according to the vendor
Online agencies managing marketing for multiple clients
Website Source: www.swydo.com · As of October 5, 2026 - 10.
Whatagraph
Whatagraph positions itself as a marketing intelligence platform providing one foundation for cross-channel marketing data in dashboards, client reports and AI tools.
Focus according to the vendor
- • Unified hub for cross-channel marketing data
- • Cross-channel reporting and dashboards
- • Custom metrics and dimensions
- • White-label reporting
Audience according to the vendor
Digital marketing agencies, multi-location operators and multi-brand e-commerce
Website Source: whatagraph.com · As of October 5, 2026 - 11.
Windsor.ai
Windsor.ai provides connectors that pull data from business platforms into BI tools, spreadsheets, data warehouses and AI chats.
Focus according to the vendor
- • Data connectors for marketing and business platforms
- • No-code ETL/ELT pipelines
- • Automated reporting and dashboard templates
- • Connecting data to AI assistants
Audience according to the vendor
Analysts, agencies and data teams
Website Source: windsor.ai · As of October 5, 2026
Information about third-party vendors summarizes publicly available information from each vendor’s website (as of October 5, 2026). It is provided without warranty and may change – the vendors’ current information is authoritative. All trademarks belong to their respective owners. Please let us know about outdated information.
Frequently asked questions
What is a marketing reporting tool?
A tool that automatically combines metrics from ad platforms, analytics and other sources and presents them as a dashboard, spreadsheet or report. It saves you from copying numbers together by hand.
Which marketing reporting tools are there?
This page covers 11 tools: LeadMetrics, AgencyAnalytics, Coupler.io, DashThis, Funnel, Google Data Studio, Supametric, Supermetrics, Swydo, Whatagraph, Windsor.ai. LeadMetrics is our own product, the others are sorted alphabetically and described based on the vendors’ own information.
What is the difference between reporting and attribution?
Reporting combines the numbers the platforms report themselves. Attribution assigns leads, deals and revenue to individual ads, based on your own tracking and CRM data. Reporting shows what the platforms say, attribution shows what actually reaches your business.
What should agencies look for in a reporting tool?
The data sources their clients use, the format reports should arrive in (link, PDF or portal), automated delivery, and whether reports show leads and revenue from the CRM in addition to platform numbers.